From Foundations to Scale
Hello 👋
After a short break over the holidays - and several important updates behind the scenes - we’re back with our first monthly update of the year.
For those who’ve been following Layer closely, you know what 2025 looked like for us: laying the foundations. Core infrastructure, production primitives, enterprise readiness, and workflows that actually work for real game teams.
2025 was the grind.
2026 is the year of scale.
Operationalizing AI for Game Production
Game studios are moving beyond creating individual AI-generated assets.
In 2026, the shift is clear:
AI is being operationalized across entire production pipelines.
That means:
Fewer one-off generations
More repeatable, scalable systems
Automation without sacrificing creative control
This is exactly where Layer is headed next. If you are curious, to reflect our expanded vision we just updated our homepage visit https://www.layer.ai/
Introducing Layer Workflows
Purpose-built, agent-powered AI workflows designed specifically for operating live games. Layer Workflows allow studios to automate creative production for:
Large UA campaigns
Banner ads and live ops assets
Game art and level production
Monetization art
CRM and lifecycle assets
Pretty much any multi-format asset production, all while keeping creative teams firmly in control.
With workflows teams can:
Standardize creative production across titles and teams
Generate variants automatically using repeatable pipelines
Eliminate resizing, compositing, and manual handoffs
Scale output without scaling headcount
Unlike traditional workflow tools, Layer lets you parallelize runs across pipelines, saving hours of generation time when producing content at scale.
Parallel workflow runs / batch generation example
Getting Started with Workflows — Video Tutorials
Our VP of Product, Alex Engel, put together a growing set of YouTube tutorials to help teams get up and running quickly with Layer Workflows.
Below are some of the most popular ones to start with:
🎥 UA Ad creation - Gamer Interview
🎥 Create UA Ads based on Trends
🎥 Create Multi-resolution CRM assets
👉 Full Layer YouTube Tutorials Playlist
Layer at PGC London 2026
In January, the Layer team was on the ground at PGC London, connecting with studios, partners, and industry leaders shaping the future of game production.
We had great conversations with game studios & publishers as well as platform partners around:
AI-powered UA pipelines
Automating live ops content
Scaling creative safely inside studios
Read the full recap blog here
PGC London Team Photo
Team Offsite: Building What’s Next
We also brought the Layer team together for an in-person offsite following PGC aligning on our roadmap, product direction, and what it truly means to help studios scale creative production with AI.
These moments matter. The problems we’re solving are complex, and they require tight collaboration between product, engineering, design, and go-to-market teams.
Team offsite group photos in Miami, Florida.
Layer Featured in 2026 UA Predictions by world-famous Two & Half Gamers Podcast creator: Matej Lancaric
We were excited to see Matej Lancaric include Layer in his Mobile UA Predictions for 2026, highlighting the growing role of AI-powered creative systems in user acquisition.
Matej also discussed Layer during his PGC talk.
👉 Read the full piece:
My Mobile UA Predictions for 2026
📎 https://lancaric.substack.com/p/my-mobile-ua-predictions-for-2026
Looking Ahead
In 2026, we’re doubling down on what matters most:
Purpose-built AI for game production
Agent-powered workflows
Automation that scales with creative teams not around them
Layer is becoming the system studios rely on to operationalize AI across their entire creative pipeline.
As for what’s next, we’ll be at DICE Vegas and shipping a bunch of important updates (you can follow along via the release notes). More from us next month.
#TeamLayer
