Creative Automation
For High-Velocity
Entertainment Brands

Scale UA, LiveOps, and IP content — without sacrificing quality or creative control.

Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories

Trusted by 10,000+ artists, producers, and growth teams building high-volume, on-brand content at scale — View success stories

Built to accelerate production and reduce complexity.

Built to accelerate production and reduce complexity.

Layer helps game studios & entertainment brands turn ideas into live, performance-ready content without scaling headcount or outsourcing.

Layer helps game studios & entertainment brands turn ideas into live, performance-ready content without scaling headcount or outsourcing.

Without Layer

Total time: 22 weeks

Ideation

2 weeks

Manual sketching

Slow iterations

Ideation

2 weeks

Manual sketching

Slow iterations

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Conception

3 weeks

Back-and-forth revisions

Limited prototypes

Production

8 weeks

Manual asset creation

Slow personalization

Production

8 weeks

Manual asset creation

Slow personalization

Integration

2 weeks

Manual importing

Faster conversions

Integration

2 weeks

Manual importing

Faster conversions

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Testing & LiveOps

3 weeks

Limited test assets

Slow updates

Marketing

4 weeks

Few creative versions

Manual editing

Marketing

4 weeks

Few creative versions

Manual editing

Finding a Winner

22 weeks

Missed momentum

Late scaling decisions

Finding a Winner

22 weeks

Missed momentum

Late scaling decisions

With Layer

Layer AI Logo

Total time: 5 weeks

77% faster

Ideation

2 days

AI-powered concepts

Instant variations

Ideation

2 days

AI-powered concepts

Instant variations

Conception

1 week

Rapid prototyping

Auto-storyboards

Conception

1 week

Rapid prototyping

Auto-storyboards

Production

2 weeks

Bulk generation

Instant variants

Production

2 weeks

Bulk generation

Instant variants

Integration

2 days

Direct engine sync

Automated workflows

Integration

2 days

Direct engine sync

Automated workflows

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Testing & LiveOps

3 days

100+ variants/day

Real-time updates

Marketing

1 week

50+ creatives/hour

Multi-platform

Marketing

1 week

50+ creatives/hour

Multi-platform

Finding a Winner

5 weeks

Scale winners fast

Signal-based optimization

Before Layer

Traditional Workflow

User Acquisition Scale

UA Variant Volume

Iteration Speed

Ideation Breadth

Validation Cost

Iteration Time

Production Scaling

Daily Asset Output

Live Ops Throughput

Live Ops Reach

Operational Mode

Before Layer

Traditional Workflow

25–40 UA assets per cycle. 3–5 markets.

Limited testing capacity

Weeks per iteration

2–3 concepts explored Early lock-in

High sunk cost

1–2 weeks per cycle. Manual revisions

Requires more headcount. Style drift risk

Dozens at best

1 event per cycle. Limited regions

Single-region focus

Discrete launches

After Layer

Automated and Scaled

200–500 UA assets 10–20 markets

+500–1000% more UA variants

Days per iteration

10–20 concepts tested +400–700% concepts explored

Early validation, low sunk cost

−70% iteration time Automated workflows

+1000% daily asset output Same team, on-brand consistency

Hundreds of assets per day

+200% Live Ops output

Multi-region by default

Continuous refresh

Purpose-Built
for Professionals

Layer is designed to support professional artists, designers, marketers and producers working in games & broader entertainment industry - no AI expertise required.

Flexible & Future-Proof

Layer fits seamlessly into your workflow. Because it’s model-agnostic, you don’t have to keep learning new tools.

Enterprise-Ready & Scalable

Layer offers brand compliance confidence to multi-studio, multi project, multi-label entertainment brands. Deploy AI responsibly, securely, and at scale.

Keep Your Tools.
Add More Power.

Layer works seamlessly with industry-standard tools so you can keep using what’s familiar, while accelerating workflows with AI.

Photoshop

Adobe Illustrator

Illustrator

Adobe Illustrator

Illustrator

Adobe Premiere Pro

Premiere Pro

Blender

Blender

Blender

Blender

Autodesk Maya

Maya

Unreal Engine

Unreal Engine

Unreal Engine

Unreal Engine

Unity

Unity

Godot

Figma

How does Layer work?

Getting started with Layer is easy (and free), just create an account and check out our documentation and video guides. 

Trusted by 300+ leading
entertainment brands
worldwide.

Layer powers the scalable creative systems behind high-velocity entertainment brands and games reaching millions.

Tripledot
Tripledot
Big Fish
Big Fish
IGT
IGT
Huuuge
Huuuge
Cool Games
Cool Games
IGT
Cook Apps
Homa
Homa
Homa
Homa

FAQ

How does pricing work on Layer?

There are no seat fees, feature gates, or plans on Layer. Instead, our platform uses a consumption based system with Creative Units (CUs) with a flexible monthly subscription. Every generation on Layer (image, video, 3D, or audio) consumes a Creative Unit, and you only pay for what you create. 

How do subscriptions work?

Subscriptions start at $10 a month for 300 Creative Units, and then increases by increments of $60 per 1000 Creative Units. You can add as many as you want, and change your subscription any month depending on how much you’re using.

How is usage calculated for my workspace?

Each model has a different cost in Creative Units depending on how complex or compute-intensive the task is. These prices are set by Layer and the model providers and the latest pricing can be seen in the Layer app. 

Your usage is visible in a full dashboard - just click your workspace icon in the top left and then Usage. You can filter these results by date, model, modality, and user.

What level of subscription do I need?

The best way to figure this out is by checking your workspace usage. This gives you a great overview of how many Creative Units your team is using per month.

When you sign up for a subscription, we’ll also recommend an amount based on your current usage.

What happens if I run out of Creative Units?

If you use all your Creative Units before your billing period refreshes, you can either increase your subscription or purchase standalone CU Packs in your billing dashboard.

Creative Units refresh at the start of each billing cycle, which is typically monthly unless you’re on an annual subscription.

Do Creative Units (CUs) roll over?

10% of your total Creative Units are eligible for rollover between each month/year depending on your subscription.

How many members can I have in my workspace?

Once you have an active subscription, you can invite as many team members as you want to your workspace - at no additional cost. The only thing you pay for is what your team creates, as Creative Units are shared across all members.

How do I cancel my subscription?

You can cancel your plan anytime via Workspace Settings > Billing > Cancel.

Can I still use Layer after I’ve cancelled a subscription?

Absolutely. All generated asset files and your account history is accessible on the account. However, you can only generate if you have enough CUs.

More questions? Check out our full Pricing FAQ.

Start creating at the speed of demand.