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Layer
Layer for mobile games

Get every game seen. Never launch without a playable.

Everyone on your team, creating like a pro: UA ads, playables and store art in every channel, every week, on your game’s style.

500+ models, one agent. No seat fees.

Playable · network-ready
⤢12 sizes per playable
▲Example IPM 14.2

400+ studios create on Layer

TripledotZyngaKingPeak GamesSocialpointWildlifeEasybrainHomaHuuugeGram GamesSupersolidStillfront
Distribution

Making the game is the easy part. Getting it seen is the fight.

Distribution is the biggest pain in mobile. Layer turns it into a weekly loop: every creative ready for every channel, and every result feeding the next round.

Four Captain Mango ad concepts from one brief
01
CreateAds, playables and store art from one brief.
Wide Mango Match bannerTall Mango Match interstitial
02
Fit every channelEvery size, length and file each placement takes.
Mango Match playable ad on a phone
03
ShipNever without a playable: built to each network’s spec, plus statics and video in every shape.
AppLovin · playableIPM 14.2
Meta · videoCTR 3.1%
TikTok · staticCPI $2.40
Google · bannerROAS 112%
04
LearnAppLovin and Meta results flow back into Layer.
Four new variants built from the winning ad
05
RefreshThe next scored round, before the winner tires.

Examples made in Layer. Results figures are illustrative.

AppLovinMetaGoogleTikTokApp StoreGoogle PlayYouTube ShortsInstagram ReelsSensor Tower insights
Full campaign sets

Playables, UA videos and statics. One campaign, every format.

Never launch without a playable.

No more choosing which title gets a playable.

Game art

From sketch to rigged, animated, engine-ready art.

And the game itself: characters, worlds, UI and 3D, made on your art bible and exported the way your engine wants it.

Sketch to render

Pencil sketch of Captain Mango

Sketch

→
Rendered Captain Mango

Render

→
Pencil sketch of Walter the walrus chef

Sketch

→
Rendered Walter the walrus chef

Render

3D pipeline

King Cedric conceptImage or concept

01 · Image or concept

King Cedric front, side and back viewsFour views

02 · Four views

Mesh

03 · Mesh

Remesh & UV

04 · Remesh & UV

Retexture · PBR

05 · Retexture · PBR

Rig & animate

06 · Rig & animate

Rigging & animation

Captain Mango split into parts and rigged with bonesLayered PSD → Spine rig

Spine from a PSD

A layered file or a flat image becomes a rig with bones, an idle and up to three clips, for Spine 4.1, 4.2 or 4.3.

Auto-rig + library clip

3D rigs with animation libraries

Auto-rig with Tripo or Meshy, then apply library animations; biped rigs include fingers.

A dance move retargeted from a mannequin onto King CedricReference clip → your character

Motion from a reference

Retarget a move onto your character, or transfer motion from a clip.

Sprites & VFX

Idle sprite sheets for four evolution stages

Sprite sheets on a clean grid, ready to slice.

Merge and fire-breath effect sheets

VFX sheets for the big moments.

Exports

GLB · OBJ · FBXTextures, parts, rig and animation kept
PBR materialsBase color, normal, roughness, metalness, height
Spine 4.1 · 4.2 · 4.3Skeleton and clips, ready to import
Sprite & VFX sheetsTransparent PNG grids
9-slice UI kitsUnity, Godot, CSS, TexturePacker
TilesetsIso and hex, for Godot, Unity, Tiled
SkyboxesEquirect, cross or cube · PNG, HDR, EXR
Layered PSDParts you can move and edit

Straight into Unity, Unreal, Blender and Maya with the Layer plugins.

Your AI team

Layer gives your team superpowers.

Your creative vision, plus an AI team: a Playables Agent, a Motion Designer and a Creative Agent. Every role creates like a pro, from a solo dev to a global publisher.

Motion DesignerAnimates your heroes into finished shots, ready for the edit.
Playables AgentBuilds the HTML5 playable from a brief, to each network’s spec.
Four Captain Mango ad concepts from one brief
Creative AgentTurns one brief into a round of on-brand concepts.

Every role on your team, at full speed

Four scored variants of the winning Mango adExample: IPM 14.2 · winner
UA manager
Refresh the winner

Reads AppLovin and Meta results and builds the next scored round.

Hoot & Hollow art bible board
Art director
Lock the look once

An art bible and Reference Sets every teammate generates from.

Spooky Cove Halloween event pack for Mango Match
LiveOps producer
Run the event pack

A published workflow app: type the event, press Run.

Bakery Bay brand kit
Marketer
A brand from a link

Paste a store link; logos, colours, fonts and key art come in.

Three-beat Walter cake-fail short
Community & social
Shorts every day

Clips, subtitles, music and every platform shape.

// illustrative layer.generate({ set: "captain-mango", prompt: "winter costume", count: 8 })
Engineer
Plug it into your pipeline

REST API, SDK, CLI, webhooks and MCP for Claude.

Solo dev or global publisher

Solo dev
1 person

Start free. The agent is your art team, UA team and sound designer.

  • Sign up free, pay per generation
  • Every tool and model from day one
Indie team
2–20

Everyone creates in one workspace, no seats to buy.

  • Projects per game, shared Reference Sets
  • Admin and Creator roles
Studio
20–200

A brand system and workflows the whole studio runs.

  • Workflows published as apps
  • Usage limits per team, warn or block
Global publisher
200+ · many studios

A sub-workspace per studio or title, one contract.

  • SSO, SCIM, audit trail, service accounts
  • Per-studio budgets, one view of spend
Partner, don’t build

Stop building AI tooling. Get back to making games.

New models land every week. Layer tests them, keeps the best as defaults and keeps your pipeline running.

Access to 500+ AI models

New models land in Layer as they launch, tested and set as defaults, so you never switch tools.

Seaside GamesPublisher workspace
Mango MatchLive · 412 assets
Bakery BayLive · 268 assets
Hoot & HollowSoft launch · 96 assets
Toast DashPrototype · 41 assets

Manage your studios, projects and assets in one place

A workspace per studio, a project per title and one searchable library, with roles and budgets for every team.

Captain Mango and Walter open in a 3D app and an image editor, with the Layer panel docked

Inside your tools

Photoshop, Premiere, After Effects, DaVinci, Blender, Figma, Slack, Unity, Unreal.

Proof

Studios shipping with Layer

“Layer supercharged Tripledot’s art creation, tripling our production speed and elevating quality. By reducing our reliance on outsourcing, we’ve saved significant costs and brought the magic of art production in-house.”
Andriy MatviychukVP of Creative, Tripledot Studios
“Layer is an invaluable tool, especially for time-consuming backgrounds and character poses. Such projects usually take days, but with Layer it’s only a minutes.”
Lukasz BachurArt Director, Huuuge Games
“What stood out to our legal was how Layer treats IP safety as a first-class priority. Every asset is traceable, every action logged, and every workflow auditable - giving us total visibility across teams.”
Philippe SundfeldProduct, IP, and Privacy, Wildlife Studios
“In the Wild West that is GenAI land, be more like our partners at Layer. Layer is our partner of choice for all things 2D, 3D, & Video.”
Luke DickenHead of AI, Take-Two Interactive

Questions mobile studios ask

Can people without design skills use it?

Yes. Every job has its own simple tool, and the agent handles the rest in plain language.

Can Layer make playable ads?

Yes, from a brief or a mockup, as one HTML5 file built to each ad network’s spec. We recommend never launching a campaign without one.

Will it look like our game?

Yes. Reference Sets, your palette and your Skills apply on every run.

Is it safe for unreleased titles?

SOC 2 Type II certified. Customer data is never used to train foundation models.

Can I use Layer outputs commercially?

Yes. Everything you make in your workspace belongs to your company, for ads, stores, games and merch.

How does Layer help with distribution?

It makes every creative ready for every channel and feeds AppLovin and Meta results back into the next round.

Is Layer only for big studios?

No. Solo developers start free, and the same platform scales to publishers with many studios.

How is it priced?

By Creative Units, not seats, with a budget per team or title.

Captain Mango, Walter, Pip and Crumb, heroes of four games made in Layer

Put your next season on Layer

Start free today, or talk to sales about your portfolio.

No seat fees. Pay for what you generate in Creative Units.