One brief. Playable, video and every static. Same afternoon.
Your top ad tires in 5-14 days and the next round is still in the design queue. Brief the agent like a designer, or start from a trend in your genre, and get the whole campaign back, on your game’s style, for every network and market. No artist queue, built around your KPIs.
Bring a live title to the demo and we’ll build a playable, a video cut and a static round on it before the call. No seat fees · 500+ models, one agent.
Bidding and targeting are automated now. The creative you feed the algorithm is the lever you still control, and on Layer you no longer wait for an artist, a motion designer or an engineer to pull it. You run the test plan; Layer builds every cell.
Five jobs UA managers give Layer
Never launch without a playable
Playables are the highest-intent ad format and usually the best ROI in the media plan, yet most teams skip them because they need an engineer. On Layer you brief a playable like any other creative, iterate on it the same day, and test the same hook as playable, video and static.
- Start from a genre template (merge, match-3, runner and more), your project assets, or drop in an existing HTML playable to remix
- Built from your characters, UI and end card, so it plays like your game
- One-click HTML5 download, a share link and a QR code to play it on any phone
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Tap two matching items to merge. One self-contained HTML5 file, ready for ad networks.
Gameplay footage in. Finished video ads out.
Drop gameplay footage and a brief into the agent with one prompt. It finds the moments that sell the game, writes genuinely different angles and edits every cut. In our case study, one prompt returned three finished 9:16 ads.
- Several distinct concepts from one brief, not three versions of one ad
- Pacing, captions, title cards, tap hints, progress bars and end cards, edited for you
- Voiceover, music and SFX generated beside the picture; lip sync and dubbing for new markets
Narrative
Playable-style
High stakes
Three angles, same footage, one prompt.
A whole campaign from one brief: every format, every network, every market
Approve the concept once and get the media plan back: the playable, the video cuts, the statics, the store screenshots and the localised versions, each in the shapes and file types every network asks for. Distribution is the hard part of UA; Layer makes sure the creative is never what holds it back.
- AppLovin, Meta, Google App Campaigns, TikTok, Unity Ads and ironSource shapes from one concept
- End cards, interstitials and rewarded assets for your mediation stack
- App store screenshots and feature graphics to test the page every click lands on
AppLovin, Unity, ironSource
TikTok, Reels, Shorts
Meta feed
Feed, Google
In-stream, YouTube
Rewarded, interstitial
Screenshots, icon
EN, DE, JP, BR-PT
Illustrative media plan from one approved concept.
Read the results. Build the next round the same afternoon.
The team with more concepts in test finds the winner first. Connect your ad networks and the agent starts from what is actually working, so every round builds on the last one instead of starting from a blank brief.
- Connect AppLovin, Meta, Google Ads and TikTok; the agent starts from what’s winning
- 50–100 concepts a day per person, against 5–10 by hand
- One variable per cell, every output scored against your brand rules
| Creative | IPM | Trend |
|---|---|---|
 Merge rush | 11.8 | Steady |
 Auntie’s garden | 9.1 | Rising |
 Puzzle fail | 6.4 | Retire |
Illustrative numbers.
Start from a brief, or start from what’s trending
No brief yet? See what’s trending right now: the hooks and formats behind the game ads running on Meta, and what players are watching and installing on TikTok, YouTube, Google Trends, the App Store, Google Play and in cinemas. Every trend collects the ads, videos and posts that follow it, so you can browse plenty of examples before you make your own.
- Creative trends from Meta ads, each with the live ads behind it
- Top trends by platform: TikTok, YouTube, Google Trends, App Store, Google Play and movies
- Pick a platform, open a trend, then open it in a new session to make your own playable, video or statics
Top trends
Trends as they appear in Layer. Example ad frames are illustrative.
Built around the numbers you’re measured on
Layer makes the creative; your game, targeting and spend decide the result. What changes is how many good ideas reach the algorithm, and how fast.
More concepts in test
50 ideas instead of 5, so you find the higher-IPM hooks sooner.
Replacements before fatigue
Fan a new winner out on day one and rotate fresh creative in before CPI creeps.
The right format for the right player
Playables let players try before they install; test which format brings the players who stay.
Every network, every market
No network or market left out because nobody had time to resize and localize.
Artists set the guardrails. You make the creatives. Still on-brand, still on budget.
Your art team sets the rules once
- A private Reference Set trained on approved art, per title or character
- A Skill with safe zones, CTA wording and end-card spec
- Every output scored; anything that drifts is flagged
- Your art never trains anyone else’s model
969391
64Off-brand · flaggedFinance trusts self-serve
- Creative Unit cost shown before every run; failed runs never charged
- Usage limits per team, daily, weekly or monthly
- A workspace and budget per title
- No seat fees for UA managers, artists or reviewers
Questions UA managers ask
Do I really not need an artist?
You don’t need one to make creative. Most teams have their art director set up a Reference Set and a Skill once; after that, UA managers generate on their own and the art team only sees what gets flagged.
Will this improve our IPM and CPI?
Layer makes the creative; results depend on your game, targeting and spend. What changes is volume, speed and format coverage, which is where most UA teams are capped today.
Will it replace our creative team?
No. Layer takes the high-volume production. Your artists keep the concepts, the art direction and the hero creative.
Which networks does it export for?
AppLovin, Meta, Google App Campaigns, TikTok, Unity Ads and ironSource. Your team checks each network’s specs before anything goes live.
How is it priced?
By usage in Creative Units, not by seat. The cost shows before every run, and admins set limits per team and per title.
Put your next test on Layer
Start free and build your next round today, or book a demo and we’ll make a playable, a video and a static round on one of your live titles.
No seat fees. Pay for what you generate in Creative Units.