Video ads dominate mobile game UA spend. TikTok, Instagram Reels, YouTube Shorts, and in-app video networks are where installs happen. But video ad production is the most resource-intensive creative format — every video needs storyboard concepts, visual hooks, scene compositions, character art, and end cards.
Layer accelerates the visual production pipeline for UA video ads. Generate storyboard frames to pre-visualize concepts before committing to full video production. Create dozens of thumbnail variations for A/B testing. Produce visual hooks, scene backgrounds, and character art that video editors composite into final ads. Whether you're producing UGC-style TikTok ads or high-polish cinematic trailers, Layer helps you produce more video concepts, faster.
The Video UA Production Challenge
Video is the highest-performing UA format — and the hardest to produce at scale:
Video Dominates UA Spend 70%+ of mobile game UA budgets now go to video formats. TikTok, Reels, and rewarded video are where installs happen.
Production Cost Per Video A single polished UA video costs $500–$5,000+ to produce. Studios need dozens of concepts per month to maintain testing velocity.
Concept Exploration Is Slow Storyboarding and concept visualization take days before production even begins. Most studios only explore 2–3 concepts before committing.
Fatigue Is Even Faster Video creative fatigues faster than static — top-performing videos last 3–10 days before needing replacement.
Layer solves the concept and visual asset bottleneck that slows video UA production.
Storyboard and Concept Visualization
Layer accelerates the pre-production phase of UA video creation:
Rapid Storyboarding Generate storyboard frames for video concepts in minutes. Visualize 10+ concepts in the time it takes to sketch one.
Scene Composition Create detailed scene compositions showing camera angles, character placement, and visual mood before committing to animation or live action.
Concept Testing Share AI-generated storyboards with UA teams and stakeholders. Get alignment on direction before investing in full video production.
Style Exploration Visualize the same concept in different visual styles — cinematic, cartoon, UGC-style, gameplay-captured. Find the approach that fits your game and audience.
More concept exploration means better videos in production.
Visual Hook Generation
The first 1–3 seconds determine whether users watch or scroll. Layer helps you optimize this critical moment:
Hook Frame Variations Generate dozens of opening-frame concepts. Test different visual hooks: dramatic character moments, gameplay highlights, curiosity-driven compositions, and emotional triggers.
Thumbnail Testing Create thumbnail variations for video ads — the static preview that drives initial engagement on many platforms.
Stop-the-Scroll Visuals Generate attention-grabbing imagery designed for the 0.5-second attention window of social feeds.
Platform-Native Hooks Create hook visuals that match platform aesthetics — polished for YouTube, raw for TikTok, aspirational for Instagram.
Optimize the highest-leverage moment in your video ads.
Scene and Character Assets
Layer generates the visual elements that video editors composite into final UA videos:
Character Art for Video Generate character poses, expressions, and action shots that video editors layer into motion graphics and composite shots.
Scene Backgrounds Create environment backgrounds, game world scenes, and atmospheric settings for video sequences.
Visual Effects Elements Generate explosion effects, magical particles, item reveals, and visual flourishes for video compositing.
Transition Frames Create visual transition elements — reveals, transformations, and before/after comparisons for video editing.
Production-ready visual assets that accelerate video post-production.
End Cards and Conversion Frames
Video ads need strong conversion moments. Layer helps you optimize end cards:
End Card Variations Generate dozens of end-card designs for A/B testing. Test layouts, CTA styles, and reward visuals.
Install Prompt Designs Create compelling "Download Now" screens with different visual approaches — urgency, reward preview, social proof.
App Store Preview Design end cards that visually bridge from the video experience to the app store listing, creating a cohesive install funnel.
Reward Reveal Screens Generate reward visualization for end cards in rewarded ad video formats.
Optimize the conversion moment where watching becomes installing.
Multi-Format Video Asset Production
Layer generates visual assets for every video UA format:
TikTok and Reels (9:16 Vertical) Full-screen vertical compositions optimized for short-form video platforms.
YouTube (16:9 Landscape) Landscape scene compositions and thumbnails for YouTube pre-roll and in-stream ads.
Square (1:1) Formats Visual assets for feed-based video placements on Facebook and Instagram.
In-App Video Networks Assets sized for Unity Ads, ironSource, and AppLovin video placements.
One visual production pipeline for every video format in your UA mix.