Rewarded ads are the highest-value inventory in mobile game UA. Users opt in, engagement is high, and install intent is strong. But rewarded placements demand specialized creative — end cards that convert after a 15–30 second video, interstitial designs that communicate value instantly, and reward screens that make the install feel worthwhile.
Layer generates the visual assets rewarded ad placements demand. Create end card variations, interstitial designs, reward visualization screens, and offer wall assets at scale. Test which reward presentations, CTA layouts, and visual styles drive the highest install rates. Whether you're running rewarded video, rewarded interstitials, or offer walls, Layer helps you optimize the creative that converts engaged viewers into players.
Why Rewarded Ad Creative Matters
Rewarded ads are unique in the UA funnel:
Opt-In Engagement Users choose to watch. They're already engaged and motivated. Your creative needs to convert that intent into action.
High Install Intent Rewarded ad viewers install at 2–4x the rate of standard interstitial viewers. The creative's job is to not lose that intent.
End Card Is the Conversion Moment After watching a 15–30 second video, the end card appears for 3–5 seconds. This is the highest-leverage creative moment in rewarded UA.
Reward Framing Matters How you visually present the reward — what the user gets for installing — directly impacts conversion rate. Better reward visualization means more installs.
Rewarded ad creative optimization is one of the highest-ROI activities in mobile game UA.
End Card Design and Testing
The end card is where rewarded engagement becomes installs. Layer helps you optimize:
Layout Variations Generate dozens of end card layouts to A/B test. CTA position, reward display size, app icon placement, and visual hierarchy all impact conversion.
Reward Presentation Test how rewards are visualized — treasure chests opening, currency stacking, character unlocking, item revealing. Different reward animations and visuals convert differently.
CTA Design Create call-to-action button variations — color, size, text, animation cues. Test which CTA treatment drives the highest tap-through rate.
Brand Integration Design end cards that feel like a natural extension of the video ad, not a jarring transition. Visual continuity maintains engagement through conversion.
Systematic end card testing with the creative volume to get statistically significant results.
Interstitial Creative
Interstitial ads need to communicate value in a single full-screen moment:
Full-Screen Impact Generate interstitial designs that maximize visual impact — bold character art, dynamic compositions, and clear value propositions.
Gameplay Preview Create interstitials that showcase compelling gameplay moments. Give users a taste of what they'll experience after installing.
Countdown and Urgency Design interstitials with visual urgency cues — limited-time offers, exclusive rewards, countdown elements.
Close Button Awareness Design compositions that account for close button placement and timing. Guide attention to your message and CTA before dismissal.
Interstitial creative that converts the attention you've earned.
Reward Screen Visualization
What users see after completing a rewarded experience shapes install behavior:
Reward Reveal Designs Generate visually compelling reward reveals — the moment users see what they'll get for installing. Make rewards feel valuable and exciting.
Reward Comparison Create screens showing what users get now vs. what's available in-game. Build anticipation for the full game experience.
Progress and Collection Design reward screens that tap into collection mechanics — showing partial sets, progress bars, and unlock paths that create desire to continue in-game.
Character and Item Showcase Generate detailed views of character skins, items, and rewards that make the install worthwhile.
The visual design of reward presentation directly impacts whether viewers become players.
Offer Wall Assets
Offer walls need assets that stand out in a list of competing offers:
Offer Card Design Generate eye-catching offer card visuals that differentiate your game from dozens of competing offers on the wall.
Icon Optimization Create offer wall icon variations optimized for small display sizes and quick visual scanning.
Reward Value Communication Design offer cards that clearly communicate the reward value proposition — what users get and why it's worth their time.
Category Differentiation Generate visual styles that stand out within your game's category on the offer wall. Look different from competitors in the same genre.
Creative that wins the attention competition on offer walls.
Network-Specific Optimization
Different ad networks have different rewarded ad specifications and best practices:
Unity Ads End cards and interstitials sized for Unity's specifications. Creative optimized for Unity's rewarded video flow.
ironSource (now Unity) Assets formatted for ironSource's rewarded and interstitial placements.
AppLovin & MAX Creative meeting AppLovin's specifications for rewarded inventory.
Vungle, Mintegral & Others Coverage for every rewarded ad network in your mediation stack.
One creative production pipeline, every network covered.