Why Layer + Premiere Pro
Video is the highest-performing format in mobile game UA — TikTok, Instagram Reels, YouTube Shorts, and in-app video networks are where installs happen. But video production is bottlenecked by visual asset creation: every trailer needs background plates, every ad needs hook frames, every video needs thumbnails.
Layer accelerates the visual asset pipeline that feeds Premiere Pro. Generate dozens of thumbnail variations, background plates, title card concepts, and promotional graphics in minutes. Import them into Premiere Pro as graphics layers and build videos faster. For UA managers running performance video campaigns, this means more creative tested, more winners found.
UA Video Ad Production
UA video ads demand constant fresh creative. Layer + Premiere Pro streamlines the production pipeline:
Hook Frame Generation The first 1–3 seconds determine whether users watch or scroll. Generate dozens of opening-frame concepts in Layer — dramatic character moments, gameplay highlights, curiosity-driven compositions. Import the best into Premiere Pro as opening graphics.
End Card Variations Generate end card designs with different CTA layouts, reward presentations, and app store badges. Test which end card converts best without redesigning from scratch.
Thumbnail Testing Create 20+ thumbnail variations for video ads. Thumbnails drive click-through on many platforms — Layer makes it easy to test systematically.
Visual Theme Variations Generate the same game concept with different visual treatments — dark/moody, bright/energetic, character-focused, gameplay-forward. Build each into a separate Premiere Pro sequence and test which theme drives installs.
Game Trailer Production
For trailers and promotional videos, Layer generates the visual assets that sit alongside gameplay footage:
Background Plates Generate atmospheric background imagery for title sequences, transition frames, and chapter cards.
Character Art for Compositing Generate character poses and action shots as transparent PNGs. Layer them over gameplay footage in Premiere Pro for cinematic trailer moments.
Title Card Concepts Explore visual treatments for title cards, feature callouts, and text overlay backgrounds. Generate variations at speed, then pick the best for your edit.
Promotional Graphics Generate key art variations, event banners, and promotional imagery that complements your trailer edit.
Multi-Format Video Production
Different platforms need different video formats. Layer helps you produce visual assets for every format:
TikTok and Reels (9:16 Vertical) Generate vertical compositions — character close-ups, dramatic gameplay moments, and visual hooks sized for vertical video.
YouTube (16:9 Landscape) Background plates, thumbnails, and title cards at standard landscape resolutions.
Square (1:1) Assets for feed-based video placements on Facebook and Instagram.
Generate all format variations in a single Layer session, then build Premiere Pro sequences for each platform.
Batch Production Workflow
For teams producing video creative at scale:
- Define visual themes and concepts for the next testing cycle
- Generate all visual assets in Layer using batch generation — backgrounds, characters, hooks, end cards
- Export as PNG at sequence resolution
- Import into Premiere Pro template projects
- Build multiple video variations by swapping visual elements
- Export and push to ad networks
Creative strategists define the concepts, UA managers can execute variations using this templated approach.
The Layer API enables automated asset generation for studios producing video at high volume.
Getting Started
Generate visual assets in Layer at your target video resolution (1080p, 4K), export as PNG with transparency, and import into Premiere Pro as graphics layers. No special configuration — Layer's output is standard image formats that Premiere Pro handles natively.
For teams producing UA video ads at scale, Layer + Premiere Pro is the production pipeline that turns creative concepts into testable video variations in hours instead of days.