Layer Update (Feb '26) Workflows, Rich Exports, New Models, GDC ๐Ÿš€

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Burcu Hakguder

Mar 6, 2026

February was a month of meaningful upgrades across Layer. New models landed, the export experience got a full overhaul, workflow tooling became shareable and smarter, and we kicked off the year on the industry stage at PGC London. Here's everything that shipped.

New Models: Google & ByteDance Join the Lineup

Layer's model library expanded with two notable additions in February.

Google Nano Banana 2 (Gemini Flash 3.1) is now live on Layer. This model brings faster, high-quality image generation tuned for creative workflows where speed and iteration matter exactly the use case game studios and UA teams face daily when producing high-volume ad assets and LiveOps creatives.

ByteDance SeedDream also joined the platform. SeedDream is a strong performer for stylized character and asset generation, making it a useful addition for studios working with distinct IP aesthetics that require visual consistency across large asset batches.

Both models are available to explore now on the Layer models page.

Why this matters for studios: More models means more options to match the right generation quality and speed to the right stage of your creative pipeline whether that's rapid concepting or polished final asset production.

Workflow Improvements: Share, Refine, and Scale Faster

Workflows are at the core of how studios on Layer automate and scale creative production. February brought meaningful upgrades here.

Shareable workflow links are now available. Teams can share a direct link to any workflow, making collaboration across creative, UA, and LiveOps teams faster. No more re-building the same setup on different accounts or having to walk someone through a workflow manually.

Workflow UI and performance improvements shipped in both the February 17th and February 26th releases. These include a range of refinements to how workflows behave, respond, and scale reducing friction for teams running batch generation pipelines at volume.

These improvements reflect a broader push: Layer is increasingly the production layer between your creative brief and your final deliverable. Reducing the steps between those two points is what makes teams faster.

Smarter Exports: PSDs, Metadata & Resolutions in One Place

One of the most practically impactful updates this month was a complete overhaul of how Layer handles exports.

Previously, exporting assets in different formats, resolutions, or with embedded metadata required navigating separate dialogs. As of the February 12th release, all of that lives in a single unified export dialog. You can now configure PSD exports, metadata, and resolution settings in one place and ship what you need without clicking through multiple menus.

For production teams managing large asset sets for different placements, store pages, or ad formats, this is a meaningful quality-of-life improvement. Less time on export settings means more time on creative decisions.

Our PGC London 2026 Talks recordings are out!

The Layer team attended Pocket Gamer Connects London 2026 (January 19โ€“20) not missing it a single time, and the conversations there shaped a lot of what we published and built in February.

To refresh memories, Layer sponsored the AI Advances track at PGC London, where the central theme was clear: AI in games is no longer an experiment. Studios are asking how to operationalize it at scale, consistently, without breaking their IP.

Layer's VP of Product Alex Engel and Volkan Gurel both joined sessions at the conference, speaking on how AI-led creative automation is reshaping UA and game content production. Watch's Alex's killer talk recording here:

We published a full recap on the Layer blog โ€” PGC London 2026: The Year UA Could Become Good, Fast, and Cheap โ€” with key takeaways on where the industry is heading and why the "pick two" tradeoff between quality, speed, and cost is starting to break down.

And Volkan's recording during the Panel "All In Or Incremental? What's The Best Way To Integrate AI In Your Production?".

New on the Blog: Guides for Studios

February was also a strong month for practical content aimed at game studios and UA teams.

How Game Studios Choose a Creative Automation Vendor for UA and LiveOps (2026 Guide): A straightforward breakdown of what to look for when evaluating AI creative tools, covering everything from IP-consistency requirements to workflow integration and output volume.

IP-Consistent AI Generation for Game Studios: The Complete Guide (2026): A deep dive into what IP consistency actually means in practice, why it's the most important capability for studios using generative AI, and how Layer approaches it. Required reading if you're responsible for maintaining visual consistency across a live game's marketing assets.

These guides are designed to be useful regardless of where you are in your AI adoption journey whether you're evaluating tools for the first time or optimising an existing setup.

What's Next: Layer at GDC 2026

March is already shaping up to be a big one and it starts this week.

The Layer team is heading to San Francisco for GDC 2026 (March 9โ€“13), the world's largest professional conference for the games industry. GDC is where studios, artists, UA teams, and platform builders converge to shape the year ahead and this year, generative AI is firmly at the center of the agenda.

We'll also be at Pocket Gamer Connects Summit San Francisco on March 9, which runs alongside GDC week and brings together the mobile games community for a focused day on UA, monetization, and AI.

If you're attending either event, we'd love to connect. Whether you're early in your AI creative journey or scaling an existing pipeline, come talk to the team about what's possible with Layer.

๐Ÿ‘‰ Reach out to set up a meeting

Beyond the events, the product keeps moving. In March, expect deeper workflow capabilities with expanded video and audio features, projects and multi-workspace management, and user-level consumption limits all aimed at making large-scale creative production more reliable for studios of every size. There's a lot to look forward to.

That's all from #TeamLayer for February see you next month. ๐Ÿš€

Stay up to date with every release via our changelog and follow Layer on LinkedIn for the latest.



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