Introducing Layer MCP: Your Creative Engine, Inside Every AI You Use
Introducing Layer MCP: Your Creative OS, Inside Every AI You Use
Imagine a future where you could brief a campaign and immediately get production-ready creative back without switching tools, or waiting?
Games are won and lost in the creative. Not in the engine. Not on the design spreadsheet. In the ad that makes someone stop scrolling at 11pm and download. In the LiveOps promo that brings a lapsed player back. In the 50th UA variation that finally cracks a new market.
The studios that win are the ones who move faster, test more, and do it without building a small army to keep up. Creative velocity isn’t a nice-to-have, it's the competitive moat.
That’s what Layer has always been built for. Today, we’re making it even more powerful.
Introducing Layer MCP
Layer MCP is a direct connection between your AI agents: Claude, Cursor, and any MCP-compatible tool — and your full Layer workspace. Brief your AI the way you’d brief your team. Layer runs the creative. Assets come back on-brand, channel-ready, done.
Tell Claude:
"Generate 50 UA ad variations of our top performing campaign "
"Create a full LiveOps promo pack for the Easter Event across all channel formats"
"Scale our top-performing ad into 10 market localizations"
"Build a complete Q3 campaign storyboard using our character assets and visual identity:10 scenes, ready for team review."
"Build** playable ad variations** for our new game, optimized for iOS and Android" (btw it cost less than $5 to make a playable ad now)
This isn’t just connecting an AI to another AI
When Claude connects to Layer, it doesn’t just get raw model access. It gets your entire creative operating system: 100+ AI models including, purpose-built game marketing workflows, custom-trained brand models you own, smart templates for UA / LiveOps / ASO, and enterprise governance so your IP stays yours and your brand stays consistent.
That’s the difference between Layer and other options such as AI models, AI agencies using AI tools and AI infra companies.
See what commands are available now via Layer MCP
This is step one
We’ve been building toward something bigger than a new integration.
The best marketing teams we know don’t want to manually approve every asset. They want to define the rules such as brand guidelines, campaign strategy, quality standards, market intelligence and let agents handle production while humans stay in the loop where creative judgment actually matters.
That’s the system we’re building at Layer. A creative operating system structured around three layers:
- Context (your brand’s knowledge base: policies, models, styles, campaigns, market intelligence) →
- Rules (the production logic: workflows, art briefs, permissions) →
- Agents (AI that executes, iterates, and scales) →
- On-brand creative output at scale→ refresh based on performance, repeat
Layer MCP is the first step toward that vision. It puts your full Layer workspace inside the AI tools your team already uses. As agentic workflows mature, this connection becomes the foundation for something more ambitious: fully autonomous, in-house creative production at the speed the games industry actually demands.
No agency in the middle.
No tool-switching.
No creative bottleneck between your strategy and your market.
Instead Layer allows you to do the following:
- Own your creative pipeline: brief it, run it, ship it, all in-house.
- Iterate in hours, not days: test more concepts, find winning creatives faster.
- Put your team in the driver's seat: less coordination overhead, more creative output.
Brief it. Build it. Ship it. That’s the game now.
Your Brand. Your workflows. Future-proof, repeatable. Value compounds.
Layer MCP is live now and setting it tup takes under two minutes, see the instructions here.
Want to build a closer partnership? You commit we commit. Join 300+ entertainment brands who use Layer everyday.
