Shay Pomeroy
Articles by Shay Pomeroy
Layer Update (Nov ‘25) - Building the future of UA creative 🚀
The biggest shift of the year is FINALLY HERE - introducing Layer Workflows . Currently in private beta ( sign up to try it early! ), this new node-based automation system that turns your creative
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Layer Update (Oct ‘25) - Tricks, Treats, & Templates
Seasons are changing, and so is Layer with new features & improvements that make creating games a bit less scary 👻 We’ve released our huge new Templates system where you can jump right into premade
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New 3D features: Meshy, Seed3D, quad support, & retexturing
The world of AI-driven 3D content creation continues to evolve at an incredible pace - and so does Layer. As more game studios integrate gen-AI directly into their pipelines for engines like Unreal
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Layer Update (Sept ‘25) - Create smarter, edit faster 🧠
September was one of our biggest months yet. Our new pricing model is now live with Creative Units (CUs) as the new way to measure generation usage. You can now view and manage your usage directly
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Building the Future of Layer: Welcome John Wood👾
As more game studios rely on Layer to power their creative pipelines, our engineering team plays a critical role in making sure everything scales smoothly, securely, and with the speed game creators
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New models: Kling 2.5, Wan 2.5, Ray 2, Seedream 4, & more 🔥
We’re expanding Layer’s lineup again in a big way - adding a wave of new models that give game studios even more flexibility across every part of their creative pipeline. From cinematic video
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Designing the Future of Layer: Welcome Megan Whelen 🎨
2025 is already a milestone year for Layer. From audio generation, to new pricing models, prompt editing, new style training and more - we’ve added a LOT to the platform. This is all great stuff, but
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Layer Update (Aug ‘25) - Better features, new models, more flex 💪
This summer has been all about leveling up the creative process for game studios. From sound effects and VO with our brand-new Audio Generation, to faster and smarter Custom Style Training, to
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Gemini 2.5 Flash by Google - now available on Layer
Google’s newest image generation and editing model, Gemini 2.5 Flash Image , is now available on Layer. This is a big upgrade for game studios - giving you advanced control, higher fidelity images,
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Layer’s Pricing Changes: Simpler. Easier. More accessible.
We’re changing how pricing works on Layer, starting on September 9th. The goal is simple: Make it easier for game teams of all sizes to access powerful AI tools - and only pay for what they create.
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Layer partners with ElevenLabs to deliver game-ready audio generation
At Layer, our goal has always been simple: Give game studios everything they need to build. Today, we’re making that mission even stronger with a powerful new addition to the platform - audio
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#TeamLayer Updates: Product and Business Leadership
It’s an exciting time at Layer. As more game studios adopt our AI tools to speed up production, scale content pipelines, and unlock new creative workflows, we’re expanding the team strategically. Our
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Layer Update (June ‘25) - Summer sounds with Audio gen 🌞🎶
It’s summertime! Time to grab that laptop, hit the beach, and bring those games to life. From audio generation to advanced editing tools, this month’s updates are all about giving teams more creative
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Layer Update (May ‘25) - Funding & next-level video🥳
We completed a HUGE seed funding round, raising 6.5M to keep making awesome tools for game studios. We also released like a billion new AI models this month. COINCIDENCE? I think not! But seriously,
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Veo 3 by Google - now available on Layer
Creating high-quality game trailers, cutscenes, and marketing content is essential for most game teams - ideally without relying on expensive production or 3D pipelines. That’s where Veo 3, the
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Introducing FLUX Kontext: Better Editing, Better Control
If you’ve followed us for any amount of time, you know we’re big fans of the FLUX model and the work coming out of Black Forest Labs. FLUX powers many of our default game styles and is the backbone
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Imagen 4 by Google - now available on Layer
Google’s latest text-to-image model is now live on Layer - giving game studios access to one of the most accurate, versatile image models available today. Whether you’re working in stylized 2D or
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Layer raises $6.5MM USD to keep delivering leading next-gen tools for game studios
We’re thrilled to announce that Layer has successfully closed a seed funding round, raising $6.5 million from renowned games industry leaders, Riccardo Zacconi (co-founder of King) and Akin Babayigit
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Meet Shay Pomeroy: Marketer & Games Industry Veteran
As we enter a new year, we’re laser focused on expanding Layer into more game studios than ever before. To this end, it’s critical we bring more games industry veterans onto the Layer team, people
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Layer Update (April ‘25) - Edit with AI & Refine at Scale
April was all about tightening the bolts on core functionality. We launched the new Activity Feed, giving teams a clean, searchable view of every generation across Sessions - a big win for game
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Layer 2025 Offsite: Defining the future of AI-powered game content
Last week, our team gathered in Napa, California for Layer’s first major offsite. After months of rapid growth, product launches, and new team members joining from across the globe, we took a moment
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Layer Update (Mar ‘25) - Fresh Faces, Fresh Features⚒️
March brought the heat with a wave of updates, fresh features, and new #TeamLayer members. We kicked things off with a new onboarding experience for new users, launched the Hunyuan3D 2.0 model for 3D
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Layer Update (Feb ‘25) - The rise of video📽️
As we get deeper into the new year, we’re seeing some big trends in the gen-AI space. A big one, of course, has been the rise of video generation in a relatively short period of time. With video
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#TeamLayer Updates: More engineers, more possibilities
2025 is a big year for us. We’re working more game studios every month, and the team is full throttle building features that help game creators scale their work. After plying our existing engineers
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Expanding 3D Creation on Layer with Hunyuan3D 2.0 by Tencent
Making high-quality 3D assets has always been time-consuming and expensive for game studios. AI is changing that, making it faster and cheaper to generate detailed models without sacrificing quality.
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Expanding Video Generation on Layer with Wan 2.1
Video is a critical part of game development, powering everything from trailers and UA campaigns to in-game animations and dynamic backgrounds. High-quality video production has always been expensive
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Layer Update (Jan ‘25) - New year, new tools, new you 🎉
A new year is always exciting, another chance to reinvent yourself (or your game). With AI models getting better than ever, we’re excited for another year of helping game developers create awesome
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Video Generation is here: Trailers, game items, ads, & more
We’ve all heard it a million times: Video performs better! We need a better game trailer! Where are those video ads! The problem? Video has historically been difficult and expensive to create. Let’s
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Layer Update (Dec ‘24) - Wrapping up a year of growth 🎁
It’s been an amazing year for Layer. We’re incredibly humbled by the amount of studios using Layer every day to power their creations. Our goal has always been to make game development easier,
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New 3D models: Trellis 3D, Tripo AI, & Rodin now on Layer
The world of AI-powered 3D content creation is rapidly evolving, and we’re committed to giving our game studio partners access to the best the industry has to offer through our private, compliant,
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Layer x Shanghai Vancouver Film School: Bringing innovative gen-AI to students
One of the key aspects of building industry-changing tools is the importance of supporting the next generation of artists and creators. These students will soon be bringing their dreams to life, and
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Layer Update (Nov ‘24) - Things are getting REALtime 🎉
The weather is cooling off - but our updates are only getting HOTTER 🔥 We’re incredibly excited to announce that our live canvas feature, Realtime, is now live for all creators. This tool is perfect
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Bring your concepts to life with Realtime on Layer
In game development, ideas evolve in the blink of an eye. Concepting is one of the most important parts of the creative process, the early-stage work that will set the stage for production to come.
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Layer partners with WePlay HUB to bring the power of AI to emerging game studios
We're excited to announce our partnership with WePlay HUB , a dynamic gaming accelerator focused on the growth of emerging game studios in Europe, Central Asia, and Turkey. This collaboration
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Layer Update (Oct ‘24) - 3D generation is ALIVE 🧟
Halloween always brings out the best in creativity. This month's update has BIG new features designed to enhance workflows on Layer. First up, we’re bringing a whole new dimension to the platform:
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Unlock a new dimension with 3D generations on Layer
Let’s face it—game art today is rarely just 2D or 3D. Most games use a combo of both to achieve their gameplay and style. To this end.. we’re excited to announce that going forward Layer will be
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Mobidictum 2024 Recap: The future of AI workflows & 2025 predictions
Last month, Layer joined forces with Fortune Mine Games on stage at the Mobidictum Istanbul Conference . As a sponsor, Layer connected with over 1,000 gaming pros, all gathered in Istanbul, Turkey,
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Layer Update (Sept ‘24) - FLUX ‘n Forge ⚒️
It’s getting colder, but our Layer updates are hotter than ever. 🥵 As we head into fall, we’re excited to share some big updates to some of our core models and functionality. FLUX is already proven
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Layer Update (Aug ‘24) - Empowering Creativity with Artist-first UX
The power of AI is amazing, but there’s always been one challenge: Control 🎮 It’s not enough to generate assets, you need to get your image perfect when working with real game assets and IP. This is
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Layer adopts Flux: Taking your gen-AI journey to the next level
At Layer, we’re committed to staying at the forefront of this evolution by integrating the latest tools that empower game studios to bring their visions to life. That’s why we’re thrilled to announce
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Layer Update (July ‘24) - Start your journey into FLUX 🚀
Put down the sunscreen and pick up your computer - Layer is coming at you with some hot summer updates. This month is a big one, with the addition of the FLUX.1 model + major feature improvements
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What’s new for Layer creators (June 2024)
Happy Summer Layer Creators! We hope you’ve been enjoying the sunshine, as well as the ability to create professional game assets with ease. 😅 It’s always been our goal to ensure that Layer is
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Meet Michael Sabetta: Mobile games veteran, digital artist, and now Dir of Creative @ Layer
We are thrilled to announce that Michael Sabetta has joined the Layer team as our new Director of Creative. This role is all about creating an amazing user experience on Layer, something that’s
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What’s new for Layer creators (May 2024)
Hello Creators! Another month of development and flown by and we’re excited to share our updates with you. Our focus for May was around building a better user experience on Layer, making it easier
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Meet Emory Irpan: Artist, Game Designer, Product Leader & Layer Advisor
We’re excited to announce our newest advisor — games industry veteran Emory Irpan. Emory has been an early supporter of the Layer platform, and brings a wealth of experience as a product leader and
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What’s new for Layer creators (April 2024)
April’s been a busy month for the Layer team! We’ve made big updates to the platform, added powerful features dedicated to compliance, and upgraded our data security. We also brought on a new
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Layer partners with BRIA to enable copyright compliant gen-AI for game studios
We believe in the power of compliant, responsible and friendly generative-AI, where game-changing technology is guided by human principles. This is why Layer is the first gaming focused gen-AI tool
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Layer becomes the first SOC 2 compliant gaming gen AI provider
The world of AI is exciting, powerful, and inspiring — but comes with some major challenges when it comes to compliance. As companies move quickly to create new AI-focused solutions, they often lose
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Meet Matt Omernick: Entrepreneur, Games Industry Leader, & (now) Layer Advisor
We’re excited to announce that games industry leader Matt Omernick (MattO) has officially joined Layer AI as an advisor. Matt has been an early investor and supporter of the Layer platform, and we’re
Read article → Empowering Human Creativity: How Layer’s gen-AI enhances artists while respecting Copyright
Here at Layer, we believe in the creative and transformative benefit offered by generative AI but we also believe it should be used ethically and responsibly, in a manner that is fair and respects
Read article → What Layer Believes in — Using AI, Staying Human
What Layer Believes in — Using AI, Staying Human Here at Layer, we believe in the creative and transformative benefit offered by generative AI, and offer it to our customers and to the users of our
Read article → Navigating In The Era Of AI-Powered Game Production: A guide for safe authorship with Layer
Layer is the leading AI-powered tool for 2D content generation for games. Artists using Layer can train custom AI models using their own art work in their private workspaces, create novel concepts
Read article → Layer AI raises $1.8m to supercharge game art production
Layer, the AI-powered productivity tool of choice by the world’s top gaming companies, raises a $1.8M seed round by top ad-tech and gaming angels, and VC funds . The creator-first, enterprise-ready
Read article → Sarp Kerem Yavuz opens his first AI-photography exhibition using Layer AI
In a world where the boundaries between human creativity and technological innovation continue to blur, the art of photography has found itself at the forefront of a digital renaissance. This
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Breaking Boundaries: Unity and Layer AI to Empower Student Game Creators
Layer AI and Unity making game development more accessible and inspiring than ever before with a goal to unleash the creative potential of students around the world. Driven by a shared belief that
Read article → Layer AI gets accepted to NVIDIA Inception program
We’re thrilled to announce that Layer AI joins the prestigious NVIDIA Inception Program which is an exclusive program designed for an elite group of startups leading change across industries and
Read article → Layer AI becomes a Unity Verified Solution
We are thrilled to announce that Layer AI has become a Unity Verified Solution! The Unity Verified Solutions program is designed to provide Unity customers with access to a network of trusted
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Unleashing Generative AI for Games
Today, we're thrilled to announce the beta launch of our next-level creation suite for game art. Layer enables any game artist to generate countless new assets based on their unique art styles. All
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